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“The jewel in the crown of Millionaire’s Row” goes on sale with virtual reality

02.17.2021 – 57 Ocean

By Kareni Zafra

Starting in 2020, the world changed and technology took on great relevance, to the point that now videos are crucial in the real estate industry to achieve sales. Such is the case of Multiplan Real Estate Asset Management, the developer behind 57 Ocean, located in the historic Millionaire’s Row in Miami Beach, who last year sending virtual reality glasses to a potential buyer in California, managed to finalize a sale for one million dollars, without the need for the buyer to visit the residence in person; made never seen before. 

That is why the company is betting big on the power of videos, the spectacular 57 Ocean penthouse goes on sale with a video that fuses reality with the virtual world. 

The video was produced by DBOX, an internationally awarded creative agency, and has a duration of an hour and a half where it exhibits the architectural value of the property of $ 38 million dollars. 

The video realistically captures the property’s best attributes, including a 360-degree view of the ocean, white beaches, and vibrant city from the 7,100-square-foot terraces, along with airy, sunny, and spacious decks. the home, designed by Sofia Joelsson of SofiaJoelsson Design. 

By viewing the video, shoppers can simulate walking the corridors of the 7,800-square-foot five-bedroom home, learning about private areas and six full bathrooms, through a personal guided tour showing the lifestyle and unique moments that They exemplify what daily life is like in the penthouse, like listening to the gentle breeze of the sea and the waves. In addition, shoppers are part of a candlelit dinner surrounded by the most spectacular hues of the sunset and experience first-hand what it is like to host under a star-studded sky in their social area without having to , physically, set foot in the penthouse. 

“Currently we are all living in a virtual world. The pandemic has had a profound effect on the psyche of shoppers, impacting their ability and willingness to travel. Just as supermarkets are facing a new reality with Instacart, and art fairs and boat shows are happening online, real estate is also experiencing a moment of transformation, ”says Marcelo Kingston, Managing Partner of Multiplan Real Estate Asset Management .

 “We have created a virtual desire to live on top of 57 Ocean, and we believe that only a video can truly embody that: living in the greatest luxury has no limits.” 

The penthouse, “is truly the jewel in the crown of Millionaire’s Row,” says Edgardo Defortuna, president and CEO of Fortune International Group, 57 Ocean’s exclusive broker. 

“There is nothing like it on the market in the area and we are excited to be able to innovate, introducing the world to the world for the first time in a virtual way. The home’s connection to the ocean is unmatched, and neither is the private resort feel at the epicenter of this quiet, family-friendly neighborhood. ” 

The project is the brainchild of José Isaac Peres, founder of Multiplan Real Estate Asset Management, and will be completed in 2021.

Read the full post here.

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ORAL REPRESENTATIONS CANNOT BE RELIED UPON AS CORRECTLY STATING THE REPRESENTATIONS OF THE DEVELOPER. FOR CORRECT REPRESENTATIONS, REFERENCE SHOULD BE MADE TO THE DOCUMENTS REQUIRED BY SECTION 718.503, FLORIDA STATUTES, TO BE FURNISHED BY A DEVELOPER TO A BUYER OR LESSEE.

This offering is made only by the Prospectus for the Condominium and no statement should be relied upon if not made in the Prospectus. This is not intended to be an offer to sell nor a solicitation of offers to buy in any jurisdiction where prohibited by law, and your eligibility for purchase will depend upon your state of residency.

THE INFORMATION PROVIDED, INCLUDING PRICING, IS SOLELY FOR INFORMATIONAL PURPOSES, AND IS SUBJECT TO CHANGE WITHOUT NOTICE.

WE ARE PLEDGED TO THE LETTER AND SPIRIT OF THE U.S. POLICY FOR ACHIEVEMENT OF EQUAL HOUSING OPPORTUNITY THROUGHOUT THE NATION. WE ENCOURAGE AND SUPPORT AN AFFIRMATIVE ADVERTISING AND MARKETING PROGRAM IN WHICH THERE ARE NO BARRIERS TO OBTAINING HOUSING BECAUSE OF RACE, COLOR, RELIGION, SEX, HANDICAP, FAMILIAL STATUS OR NATIONAL ORIGIN. OBTAIN THE PROPERTY REPORT REQUIRED BY FEDERAL LAW AND READ IT BEFORE SIGNING ANYTHING. NO FEDERAL AGENCY HAS JUDGED THE MERITS OR VALUE, IF ANY, OF THIS PROPERTY

Multiplan Real Estate Asset Management (“Multiplan REAM”) is not the project Developer. This Condominium is being developed by Miami Beach Associates LLC, a Florida limited liability company, which has a limited right to use the trademarked names and logos of Multiplan REAM. Any and all statements, disclosures and/or representations shall be deemed made by the Developer and not by Multiplan REAM and you agree to look solely to Developer (and not to Multiplan REAM and/or any of its affiliates) with respect to any and all matters relating to the marketing and/or development of the Condominium and with respect to the sales of units in the Condominium. Additionally, Multiplan Empreendimentos Imobiliarios (“Multiplan Brazil”) is not related to, or an affiliate of, Multiplan REAM or the Developer. Any and all statements, disclosures and/or representations shall be deemed made by the Developer and not by Multiplan Brazil and you agree to look solely to Developer (and not to Multiplan Brazil and/or any of its affiliates) with respect to any and all matters relating to the marketing and/or development of the Condominium and with respect to the sales of units in the Condominium.

NOTHING CONTAINED HEREIN IS INTENDED OR SHALL BE DEEMED TO BE AN OFFER TO SELL REAL ESTATE OR REAL ESTATE SECURITIES TO RESIDENTS OF THE STATE OF NEW YORK. IN FURTHERANCE OF THE FOREGOING, MIAMI BEACH ASSOCIATES LLC, A FLORIDA LIMITED LIABILITY COMPANY (“SPONSOR” OR “DEVELOPER”), HEREBY DISCLOSES THE FOLLOWING: (A) NEITHER SPONSOR, NOR ITS PRINCIPAL(S) TAKING PART IN THE PUBLIC OFFERING OR SALE ARE INCORPORATED IN, LOCATED IN, OR RESIDENT IN THE STATE OF NEW YORK, (B) THE OFFERING IS NEITHER MADE IN THE STATE OF NEW YORK NOR MADE TO THE RESIDENTS OF THE STATE OF NEW YORK, (C) THE OFFERING IS NOT DIRECTED TO ANY PERSON OR ENTITY IN THE STATE OF NEW YORK BY, OR ON BEHALF OF, SPONSOR OR ANYONE ACTING WITH SPONSOR’S KNOWLEDGE; AND (D) NO OFFERING OR PURCHASE OR SALE OF THE SECURITY OR ANY UNIT SHALL TAKE PLACE AS A RESULT OF THIS OFFERING IN NEW YORK OR WITH A RESIDENT OF THE STATE OF NEW YORK, UNTIL ALL REGISTRATION AND FILING REQUIREMENTS UNDER THE MARTIN ACT AND THE NEW YORK ATTORNEY GENERAL’S REGULATIONS ARE COMPLIED WITH; A WRITTEN EXEMPTION IS OBTAINED PURSUANT TO AN APPLICATION IS GRANTED PURSUANT TO AND IN ACCORDANCE WITH COOPERATIVE POLICY STATEMENTS #1 OR #7; OR A “NO-ACTION” REQUEST IS GRANTED.

FOR NY RESIDENTS ONLY, SEE CPS-12 OFFERING PLAN FOR ADDITIONAL TERMS. FILE NO. CP18-0139.